Marketing for HVAC companies

More booked service calls, not just a nicer website.

When someone's furnace dies, they call whoever answers first and looks the most trustworthy — then they stop looking. We build the whole system: a website built for urgency, ads and local SEO that get you found, and automation that responds to every missed call instantly.

Get in touch

Included

Everything you need — nothing you don't.

Click-to-call front and center — HVAC leads convert by phone, not forms
Google Business Profile + local SEO so you show up for “HVAC near me” and “furnace repair” searches
Google & Meta Ads campaigns for emergency and seasonal demand
Missed-call text-back so no emergency call goes unanswered
Service breakdown — installs, repairs, heat pumps, maintenance plans, brands serviced
Google review display and licensing/certification credibility markers

Why HVAC companies miss the most profitable calls

HVAC demand is urgent and seasonal. When heating fails in January or the AC quits in a July heat wave, homeowners call down the list until someone picks up. A missed call during a busy install isn't just one lost job — it's often a customer who would have signed a maintenance plan for years.

Bigger installs like heat pumps are different: buyers compare quotes, look for rebates and check reviews. Your website has to handle both — fast contact for emergencies, and detailed, trustworthy information for planned projects.

How we get your phone ringing

We build a mobile-first website with a sticky call button, separate pages for furnace repair, AC repair, heat pump installation and maintenance plans, and clear proof of your licensing and experience — so Google and customers both understand exactly what you do.

Then we run the lead engine: your Google Business Profile tuned for your service area, Google Ads that bid on emergency searches when they spike, and an automatic text reply to every missed call so the customer hears from you before they dial the next company.

What working with Simplex looks like

We build a free working demo of your website first. You only pay if you like it — one time, no monthly website subscription. You own the site, the domain and your ad accounts.

For ads, we launch and manage your campaigns, then keep testing and adjusting them every month around the searches that bring in booked calls. You get a short monthly report showing what your ad spend brought in. No long-term contract.

FAQ

Common questions

How much does a website for an HVAC company cost?

Website builds start at $770 as a one-time payment. We build a free demo first so you can see it before paying anything.

Should an HVAC company use Google Ads or SEO?

Both, for different jobs. Google Ads captures urgent searches right away, while your Google Business Profile and local SEO build free, steady calls over time. Most HVAC companies start with ads and grow organic results alongside.

What happens when I miss a call?

The caller automatically gets a text from your business within seconds, so they know you'll call back and don't move on to the next company on Google.

Do you work with HVAC companies outside Quebec?

Yes. We're based in Quebec and work in French and English, and we also run campaigns for service businesses across Canada.

Will I own my website and ad accounts?

Yes. The website, the domain and your Google and Meta ad accounts belong to you.

Keep exploring

Related services

Google Ads management Lead-generating websites Local SEO & lead generation

Outcome

An HVAC business that never misses an emergency call and turns more searches into booked service calls, not just a nicer-looking website.